Employment Objective

Marketing Manager, utilizing over ten years of experience creating high-quality print and online marketing and communications campaigns for B2B, B2C and non-profit media and events.

Key Skills and Abilities

• Flexible and adaptable writing style, writer and editor of many different types of copy
• An eye for design and a creative approach that results in unique and superior deliverables
• Excellent communications skills, superior public-speaking skills
• A multi-tasker who is able to handle multiple initiatives in parallel under tight deadlines
• A researcher and troubleshooter who analyzes and improves systems from the top down

Experience

INSTITUTIONAL REAL ESTATE, INC.
San Ramon, CA
Marketing Project Manager - Conferences 7/07 - present

Manager of attendee marketing for the conferences division of a publishing firm focused on the institutional real estate industry. Drives the creation and execution of marketing initiatives promoting B2B conferences to A and B-level executives, including event brochures, direct mail pieces, print advertising, email marketing, website content, and onsite print and A/V deliverables. Works with vendors and in-house partners to create and mail printed materials, email promotions and conference advertising aimed at niche audiences.

• Increased attendance at Visions, Insights & Perspectives (VIP) by 32%, and at Dealmakers Summit by 25%
• Developed, streamlined and standardized production procedures and schedules

NATIONAL RADIO PROJECT
Oakland, CA
Webmaster Consultant 7/07 – present
Communications Manager/Distribution Manager/Webmaster 4/05 – 7/07
Marketing Consultant 11/03 – 4/05

Currently: Maintains multimedia website that serves as a program distribution channel and fundraising vehicle.

As Communications Manager/Distribution Manager/Webmaster and as Marketing Consultant: Manager of print and online marketing and fundraising campaigns for a non-profit radio production, media advocacy and training organization. Advanced distribution of nationally-syndicated radio programs. Editor of newsletters, direct mail pieces, website content and annual reports. Trained and supervised personnel and volunteers. Supervised in-house and freelance creative services, and managed production vendors.

• Redesigned multimedia website and list servs, leading to a 761% increase in online donations
• Redesigned and cleaned up donor database, identified interests of 40% of all contacts
• Increased affiliate stations by 40% while reducing distribution costs through online and third-party syndication initiatives

LIGHTBULBPROMO
Concord, CA
Marketing, Promotion and Communications Consultant 5/02 - 4/05

Consulting services for B2B, B2C and non-profit media. Project management, copywriting, copy editing, art direction, ad buys, event marketing, A/V vendor management, audio editing, public relations, website design/maintenance, market research and analysis.

YORK PUBLISHING
Chico, CA
Promotion Coordinator/Project Manager 4/97 – 5/02

Planned and implemented print and online marketing, promotion and public relations campaigns for high-tech B2C magazines, workshops and tradeshows in the consumer video production sector. Editor of newsletters, brochures, direct mail, renewal pieces and website content. Supervised in-house and freelance creative services, managed production and list vendors.

• Implemented cooperative marketing programs, which grew subscriptions by 70%
• Orchestrated direct-mail campaigns in excess of 1 million pieces per year
• Set up new in-house fulfillment department procedures, trained manager and personnel
• Spearheaded search engine optimization, boosting site traffic by over 35%
• Initiated and managed two e-newsletters, increasing subscriptions to over 100,000

PHOENIX BROADCASTING/KRQR
Chico, CA
Music and Promotion Director 2/96 – 2/97

Acquisition, screening and scheduling of musical content and other programming for broadcast on top-rated AAA radio station. Planned and implemented events, client-site remote broadcasts and on-air promotions. Copywriting and audio production of ads and promo spots, market research, audience response tracking and reporting. Trained and supervised staff and interns.

• Managed a conversion from satellite to local programming and station re-launch project, garnering a move from #2 to #1 market position
• Hosted the #1 noon-2pm show in the market for two consecutive ratings periods

Technical and Software Skills

Mac and PC literate; MS Office (Word, Excel, Outlook, Access, Publisher, PowerPoint), FileMaker Pro, Dreamweaver, Fireworks, Freehand, InDesign, Photoshop, Illustrator, Acrobat, Cool Edit Pro/Adobe Audition; Web design utilizing HTML, CSS, PHP, podcasting, content-management systems (CMS); Database design; Customer relationship management (CRM) systems; Internet research.

Education

BA, Communication – California State University, Chico. Chico, CA
Additional studies in Management Information Systems and Business Management.

Memberships

Media Alliance, Defenders of Wildlife, National Association of Female Executives (NAFE), Phi Kappa Phi Honor Society, Golden Key Honor Society.